In a typical auction scenario, you know who wins the chance to throw out first pitch at a Giants game for $15,000, but not who lost the opportunity for $13,000. From a donor cultivation standpoint, you want to know who was in your auction room, prepared to spend $13,000 to support your organization. That’s where underbid recording comes in.
The idea is simple, you record every bid paddle that goes in the air, but it’s a lot harder than it sounds. It takes a very practiced eye and quick hand to catch bid paddles and write down the bidder numbers while listening to an auctioneer without getting distracted. After your event, data is dropped into an excel spreadsheet and treated to comprehensive analysis giving you a valuable tool for year round fundraising efforts as well as strategizing for next year's auction.
- Collection of secondary bidder information during live auction
- Real time results tracking of fund-a-need appeal, if desired
- Post event generation of detailed reports based on secondary bidder information
- Reports include:
- Auction lots sorted in ascending order first by lot number and then by bid amount with highest bid recorded for each bidder number
- Bid counts per lot
- Bidders sorted by # of bids placed, # of lots receiving bids, and highest bid recorded
- Snapshot analysis showing number of bids recorded, number of unique bid numbers with recorded bids, percentage of participation, number of bidder with a single bid recorded, and number of lots receiving bids from your most active bidder