READ BETWEEN THE BIDS
EVERY BID TELLS A STORY.
The organizations that learn to read those stories raise more money year after year.
Your auction software tells you who won. But the winning bidder is only part of the story.
WHAT ARE
YOU MISSING?
Who was still bidding when the price reached $15,000?
Which guests competed for multiple lots but went home empty-handed?
Who raised their paddle again and again before someone else ultimately won?
Those underbids represent real interest, real engagement, and valuable information about your donors—and most organizations aren't capturing any of it.
Underbid recording captures the bidding activity that happens before the winning bid. When you combine that information with the data you're already collecting, you can start to see your auction—and your bidders—differently.
You can identify highly engaged bidders who didn't win, understand which auction lots generated real competition, and build a more complete picture of how your guests participate and give.
The auction ends on event night. The information it generates can keep working for you long after.
FREE 28-MINUTE WEBINAR
WATCH READ BETWEEN THE BIDS
In this free 28-minute webinar, I'll show you what your auction data can tell you when you look beyond the winning bids—and how to start putting that information to work.
YOU’LL LEARN:
Why underbidders are an important part of your auction data—and how to capture them
How to use auction data to evaluate lot performance and make smarter decisions about future auctions
What bidder behavior can tell you about donor interests, engagement, and giving capacity
Real-world lessons I've learned from more than a decade of tracking fundraising auction data
READY TO SEE WHAT YOUR AUCTION DATA HAS BEEN TRYING TO TELL YOU?